Nevertheless, Eich’s new project remains interesting for investors from all over the world because it promises to solve fundamental problems of the digital advertising market. The ICO was successful and took only half a minute, which caused a flurry of criticism from competitors. In May 2017, he launched an ICO for his new project, Basic Attention Token. His previous feats include the foundation of Mozilla Corporation. BAT’s creator is Brendan Eich, a programmer and JavaScript developer. Value of the Basic Attention Token projectīasic Attention Token (BAT) was launched specifically for the rewards mechanism and increasing the effectiveness of ads in the Brave free web browser. The Basic Attention Token project is designed to solve these and other digital advertising problems. The most prevalent issues encountered in the digital advertising marketplace are low privacy levels, malicious banner ads and links, and fraud.
Basic Attention Token (BAT) is an Ethereum-based token whose main goal is to eliminate the economic and social costs of digital advertising, while also creating an efficient, fair, and decentralized blockchain-based digital advertising market that can meet the needs of all its participants.
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